Beyond the Horse Dance: What is PSY Up To Today?
It has been over a decade since Park Jae-sang—better known globally as PSY—took the world by storm with his ubiquitous viral phenomenon, “Gangnam Style”. The track broke the internet, became the first YouTube video to hit one billion views, and changed the trajectory of digital media and K-pop forever.
Given how massive that wave was, a common question echoes across the internet: Does PSY still make music?
The short answer is a resounding yes. While he may no longer chase global English-language crossover charts with the same relentless frequency, PSY never stopped creating, performing, or shaping the future of the music industry.
The Studio and the Stage: Active as Ever
Far from being a one-hit wonder who faded into retirement, PSY has maintained a steady, respected presence in South Korea’s music scene. He released his ninth full-length studio album, aptly titled Psy 9th, which featured the massive hit “That That” (produced by and featuring Suga of BTS). The track proved that PSY still knows how to craft a colossal, tongue-in-cheek earworm, racking up hundreds of millions of views and dominating streaming platforms.
Moreover, PSY has continued to feed his immense domestic fanbase through major artistic milestones. He made waves with a celebrated debut appearance on Dingo Music’s prestigious Killing Voice, where he walked millions of listeners through his legendary discography while casually dropping news that he is hard at work crafting his 10th studio album. He noted that while writing lyrics has grown an evolutionary challenge, his dedication to the craft remains as fierce as ever.
When he isn’t locked in the studio, he is conquering stadiums. PSY is famous for his legendary, high-octane “Summer Swag” (Soak Show) concert tours, which sell out massive stadiums across South Korea year after year, cementing his status as one of the country’s ultimate live entertainers.
Mogul Mode: Building P Nation
In addition to making his own music, PSY has transitioned into a powerful industry kingmaker. In 2019, he founded his own entertainment agency, P Nation.
Stepping into the role of CEO, PSY used his decades of industry experience to build a label known for fostering artistic freedom and high-energy performances. Over the years, P Nation has housed and launched major K-pop and hip-hop acts, including heavyweights like Jessi, HyunA, Crush, Heize, and the boy band TNX. Rather than stepping away from the music business, PSY simply expanded his footprint to mentor and guide the next generation of artists.
The Legacy Lives On
PSY doesn’t need to chase global novelty charts anymore; he has already secured a permanent page in pop culture history. But rather than resting on his laurels, he has evolved into a multi-hyphenate mogul: a seasoned hitmaker working on his landmark 10th album, a powerhouse concert headliner, and a label head shaping modern Korean music.
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