When BLACKPINK’s Signature Voice Meets Machine Learning: The Phenomenon of “Jisoo AI Covers” on Instagram Reels

Scroll through your Instagram feed late at night, and you are bound to stumble into a peculiar sonic rabbit hole. One second you are watching a cinematic aesthetic edit of a rainy night in Seoul; the next, you hear the unmistakable, velvety, rich vocal timbre of BLACKPINK’s Jisoo singing a pop ballad, a Western indie track, or an upbeat K-pop anthem she has never officially recorded.